We run paid acquisition for SaaS the way it should be run - measured against qualified trials, activation, and payback on CAC, not vanity clicks. Strategy and execution live under one roof, so the funnel improves as fast as the campaigns do.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
In SaaS, the ad click is the cheap part. The hard part is what happens after - free trial signups that never activate, demo requests from the wrong company size, self-serve plans that churn before the first invoice, and a blended CAC that quietly outruns your LTV. Most agencies optimize to lead volume because that is what their dashboard rewards, then hand you a spreadsheet of MQLs while activation and payback get worse. They cannot fix the pricing page, the onboarding flow, or the trial-to-paid moment because those live in your product, and your engineering team is already booked through next quarter.
Cosmo treats your funnel as one system. We optimize campaigns to the metrics that actually move ARR - qualified trial starts, activation rate, and CAC payback period by plan tier and cohort - and because our strategists sit next to an in-house dev team, the landing pages, signup flows, and conversion experiments tied to that spend ship same-day instead of waiting on a backlog. You get a performance partner who can change the ad and the page it points to in the same afternoon.
Our Approach
Before we spend a dollar, we map your funnel from impression to expansion revenue - CAC by channel, trial-to-paid by segment, payback period, and the LTV that justifies the spend. That model becomes the scoreboard. Every campaign decision is judged against payback and net new MRR, not cost-per-lead.
We launch paid search, paid social, and intent-based campaigns alongside the pages they depend on. Messaging is matched to where a buyer is - problem-aware versus ready-to-trial - and because design, copy, and development are all in-house, the offer, ad, and landing experience are built as one piece rather than stitched together across vendors.
We run a continuous test loop on the highest-leverage moments: ad creative, pricing-page framing, trial activation, and the demo-to-close handoff. When a test wins, our dev team deploys it the same day. The feedback between spend and conversion stays tight, so efficiency compounds instead of plateauing.
Proof
For Updone, we took a staffing marketplace from concept to a live, revenue-generating product - proof that we can own the full path from go-to-market strategy to a working funnel that earns, not just a campaign that runs.
Common Questions
What SaaS teams ask us most about Performance Marketing.
We tie everything back to the metrics that move recurring revenue: qualified trial starts or demos, activation rate, customer acquisition cost, CAC payback period, and net new MRR by plan tier. Lead volume and cost-per-click are inputs we watch, but they are never the goal on their own. We agree on the scoreboard with you before launch so there is no ambiguity about what good looks like.
Both. This is the core reason SaaS companies come to us. Our strategists work alongside an in-house design and development team, so when a campaign needs a new landing page, a pricing-page test, or a smoother trial activation flow, we build and ship it ourselves - often the same day - instead of putting it in your product team's backlog.
Typically a mix of paid search for high-intent demand, paid social for problem-aware audiences and retargeting, and intent or account-based channels for higher-ACV motions. The right blend depends on your price point and sales motion - self-serve and PLG funnels lean differently than sales-led ones - so we let the unit economics decide where the spend goes rather than forcing a fixed playbook.
Yes. For longer or sales-led cycles we instrument the full funnel up front and optimize to leading indicators - qualified pipeline and stage progression - while building the attribution to connect spend to closed revenue over time. Early on we lean on tighter creative and audience testing so we are learning fast even before the closed-won data is statistically heavy.
Within the first few weeks you will see cleaner targeting, better-matched landing experiences, and early efficiency gains as we cut what is not working. Meaningful movement on CAC payback and net new MRR usually takes one to two full optimization cycles, since SaaS conversion data needs time to mature. We report on the real metrics from day one so you can see the trajectory, not just the spend.
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