Most Ecommerce ad accounts buy clicks. We engineer profitable revenue across the full path - from the scroll to the add-to-cart to the repeat order. Strategy and in-house execution, working as one team.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
Your ROAS looks fine until you scale, then it falls apart. Rising CPMs, iOS attribution gaps, and a checkout that leaks at every step mean more budget rarely turns into more profit. Most agencies hand you a dashboard, optimize toward last-click ROAS, and ignore the part of the funnel where carts actually get abandoned and margins quietly disappear.
Cosmo treats the ad account and the storefront as one system. We map true contribution across new and returning customers, then fix what the campaign exposes - product page load times, weak offer framing, a clunky checkout - because our dev team ships those changes the same day. That full-funnel ownership is why our paid budgets compound into sustainable customer acquisition cost, not just a spike in traffic.
Our Approach
Before a dollar moves, we model your margins, repeat-purchase behavior, and true cost to acquire a customer. Campaigns get built to a profit target, not a vanity ROAS number, so scale never comes at the expense of contribution margin.
Strategists, media buyers, and our in-house dev and creative teams sit together. When a campaign reveals a slow product page or a checkout drop-off, we rebuild the landing experience and push it live the same day instead of waiting on your queue.
We track every session with heatmaps and server-side data, then reallocate spend toward the audiences and creatives that drive profitable orders. Testing is constant, so cost to acquire trends down while order volume trends up.
Proof
For an online land sales brand, we ran multi-state demand generation backed by geo-targeted landing pages, matching the offer and message to each market so paid spend converted instead of leaking across regions.
Common Questions
What Ecommerce teams ask us most about Performance Marketing.
There is no universal number, and any agency that promises one is guessing. We start by modeling your margins and repeat-purchase rate, then set a blended ROAS and customer acquisition cost target that actually protects profit. From there the goal is a steady downward trend in CAC as we optimize creative, audiences, and the on-site experience together.
We build the channel mix around where your customers actually buy - typically Meta and Google paid, with TikTok, Pinterest, or shopping and retargeting layered in as the data supports it. We do not spread budget thin across every platform. We concentrate spend where it returns profitable orders and expand only when the economics hold.
Both, and that is the point. Our dev team is in-house, so when a campaign exposes a slow product page, a weak offer, or a checkout drop-off, we rebuild it and ship the change the same day. You get one team owning the path from ad click to completed order, not a media buyer pointing at a developer you have to chase.
Early signal on creative and audience performance usually shows within the first few weeks. Meaningful, profitable scale typically takes two to three months as we gather conversion data, run the testing cycle, and tune the on-site experience. We share what is working and what we are changing every step, so you are never waiting in the dark.
Yes. For an online land sales brand we ran multi-state demand generation with geo-targeted landing pages, tailoring the offer and message to each market. The same approach works for Ecommerce brands shipping across regions, where intent, pricing, and competition shift from one place to the next.
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