Cosmo runs performance marketing built for studios, gyms, and multi-location fitness brands. We turn ad budget into trial bookings, paid memberships, and classes that actually fill.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
Fitness is a high-intent, high-churn business, and most agencies treat it like any other lead-gen account. They optimize for cheap form fills, not the member who shows up for a trial, books a second class, and stays past month three. So your cost per lead looks great while your studios stay half-empty and January traffic never converts into July revenue. When you run multiple locations, it gets worse: ads point everyone to one generic page, and you can never tell which gym actually filled.
Cosmo runs fitness performance marketing differently because strategy and execution live under one roof. We optimize campaigns toward trials booked and memberships started, not vanity leads, and we build location-aware funnels so each studio gets its own page, offer, and attribution. When a class isn't filling or an offer isn't landing, our in-house dev team ships the landing page or booking-flow change the same day, so you stop losing peak-season demand to slow turnarounds and broken funnels.
Our Approach
We start by tracing how a stranger becomes a paying member at your specific brand, from first ad to trial to retained membership. That map tells us which offers to run, which audiences to chase, and which metric each campaign should actually move.
Every studio gets its own landing page, offer, and booking flow, all built and tracked in-house. We instrument the full funnel so you can see which location each membership came from, then our dev team turns underperforming pages around fast.
We watch trials booked, show rates, and memberships started, not just cost per lead. As the winning offers and audiences prove out, we scale spend across locations and seasons so peak demand turns into year-round revenue.
Proof
When Atlas Athletics needed to grow across 8 locations, Cosmo built location-aware performance campaigns and funnels that turned ad spend into trials and memberships at every studio, not just the flagship.
Common Questions
What Fitness teams ask us most about Performance Marketing.
Fitness is high-intent and high-churn, so the right metric isn't a cheap lead, it's a trial that turns into a retained member. We optimize campaigns toward trials booked and memberships started, build location-aware funnels for multi-studio brands, and account for seasonality so your peak demand carries into the slower months.
Yes. Multi-location is where most agencies struggle, because they send everyone to one generic page and lose track of which gym filled. We build a dedicated landing page, offer, and booking flow per location with attribution wired in, so you can see exactly where each membership came from. We scaled Atlas Athletics across 8 locations this way.
Our strategy, media, and development teams all sit in-house, so when a class isn't filling or an offer isn't converting, we ship the landing page or booking-flow change the same day. You don't lose peak-season demand waiting on an outside developer.
Early weeks are about instrumenting the funnel and finding the offers and audiences that book trials. From there we optimize toward show rates and memberships started, then scale spend across locations and seasons. We share qualitative and quantitative proof from work like Atlas Athletics on a call, and we set realistic targets up front rather than promising guaranteed numbers.
The whole funnel. We own the path from ad to landing page to booking, with tracking, heatmaps, and session insight feeding same-day improvements. Running ads without owning the page they point to is how budget gets wasted, so we keep all of it under one roof.
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