Every marketing dollar is a dollar not spent on your mission. We build donor acquisition engines that prove their worth, so your board sees more raised for every dollar invested.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
For a nonprofit, growth is a budget you have to justify twice. Once to a board watching overhead ratios, and again to donors who want their gift on the ground, not in an ad account. So campaigns stay small, year-end and Giving Tuesday do all the heavy lifting, and donor acquisition gets treated as a cost to minimize rather than an engine to build. The result is a fundraising base that plateaus while the need keeps growing.
Cosmo treats fundraising as a return-on-investment problem, because that is the only frame a board can defend. We measure cost to raise a dollar, build acquisition and retention journeys around your giving calendar, and keep strategy and execution under one roof so a creative test or landing page fix ships the same day, not next quarter. You get a growth program that pays for itself and the data to prove it to the people who fund you.
Our Approach
We start by modeling where your dollars actually come from across the year, from year-end and Giving Tuesday to relief moments and recurring gifts. Then we set a target cost to raise a dollar so every campaign has a number your board can hold us to.
New donors are expensive, so we never let them go to waste. We pair acquisition campaigns with lifecycle journeys that turn first-time givers into recurring supporters, lifting the return on every dollar you put into the funnel.
Our strategists and in-house dev team work together, so a new appeal page, donation flow fix, or creative variant goes live the same day we decide on it. You see what moved the needle in plain ROAS terms, campaign after campaign.
Proof
For Syria Relief, we raised over $1M at 3.4x ROAS and reached 509K people, turning donor acquisition into a fundraising engine the board could defend.
Common Questions
What Nonprofit teams ask us most about Growth Strategy.
We measure cost to raise a dollar and return on ad spend, not vanity reach. For Syria Relief that meant raising over $1M at 3.4x ROAS, so every dollar invested in acquisition returned $3.40 in donations. Those are the numbers your board and donors care about.
Only if it does not pay for itself. We frame fundraising as an investment with a measurable return, so growth spend is funding the mission rather than competing with it. When a campaign raises far more than it costs, it strengthens your case to donors instead of weakening it.
Yes. We build your strategy around your giving calendar, from year-end and Giving Tuesday to time-sensitive relief moments. That way your biggest fundraising windows get a tested, fully built campaign instead of a last-minute scramble.
Same day, in most cases. Our strategy and in-house dev team sit together, so a donation page fix, new appeal, or creative test ships the moment we decide on it rather than waiting on an outside vendor. That speed is how we protect ROAS while a campaign is live.
Yes. Acquiring a donor is expensive, so we pair acquisition with retention journeys that convert first-time givers into recurring supporters. Recurring revenue is what makes your fundraising base predictable and your growth defensible year over year.
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