Most fitness brands can buy a flood of trials. Cosmo builds the strategy that turns those trials into paying members and keeps them past month three, across every location you run.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
Fitness is a leaky-bucket business. You pour budget into front-desk trials, free first classes, and New Year promos, but members churn before the contract pays back the cost to acquire them. Seasonality makes it worse: a January surge masks a spring collapse, and most agencies optimize for sign-up volume instead of the metric that actually matters, which is the trailing 90-day retention curve per location.
Cosmo builds growth strategy around the full member lifecycle, not the trial form. We map the path from first ad to first visit to the 12-week habit window where retention is won or lost, then engineer offers, onboarding flows, and lifecycle touchpoints to protect it. Because strategy and execution sit under one roof, our dev team can ship a booking-page fix or a class-schedule landing test the same day we spot the drop-off, instead of waiting on a vendor queue while members quietly cancel.
Our Approach
We start with the numbers that decide whether growth is profitable: cost to acquire a trial, trial-to-paid conversion, and retention by location and by membership tier. This tells us where to spend and, just as important, where you are losing members you already paid to win.
We design the strategy end to end, from acquisition channels and offer structure to the booking experience and the first 12 weeks of onboarding. Every stage has an owner, a target, and a test, so growth is a system you can scale across locations, not a lucky campaign.
Our in-house team runs the plan and watches the data live. When a class page underperforms or a trial flow leaks, our developers push the fix the same day rather than logging a ticket, so the loop between insight and action stays measured in hours.
Proof
When Atlas Athletics needed growth that held up across 8 locations, Cosmo built one strategy that scaled cleanly from site to site, lifting trial-to-member conversion and steadying retention without letting acquisition costs run away.
Common Questions
What Fitness teams ask us most about Growth Strategy.
A specialist agency builds around member economics, not vanity sign-ups. Cosmo plans the full path from ad to first visit to the 12-week retention window, so you grow members who stay rather than trials that churn before they pay back.
Yes. Multi-location is where we do our best work. With Atlas Athletics we built a single strategy that scaled across 8 locations while keeping conversion and retention consistent, so each new site launches from a proven playbook instead of starting from zero.
We plan for the full year, not the peak. That means capturing the January demand efficiently, then using onboarding and lifecycle touchpoints to carry those members through the spring window where most fitness brands lose the people they just acquired.
Same-day in most cases. Because our strategy, marketing, and development teams sit under one roof, when we spot a leak in a booking flow or class page, our developers ship the fix that day instead of waiting on an outside vendor.
Early weeks focus on fixing the funnel and improving trial-to-member conversion, with retention gains compounding over the following quarters as the lifecycle work takes hold. We report against your member economics so you can see profit, not just lead volume.
Keep Exploring
Tell us where you want to be. We'll build the system to get you there.