Most nonprofits know they raised money. Few can prove which campaign, channel, or appeal actually moved donors to give. We build the measurement layer that connects every dollar back to the work that earned it.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
Your donor data lives everywhere at once. Some sits in the CRM, some in your email platform, some in the ad accounts, and the donation form reports its own version of the truth. By the time your team stitches it together for a board meeting, the numbers disagree and no one can say with confidence which appeal drove the gift or what a recurring donor is really worth.
We fix this at the source. Our strategists map your donor journey end to end, then our in-house dev team instruments the donation flow, wires up clean attribution across every channel, and ships fixes the same day instead of filing a ticket. You walk into the next board meeting with one set of numbers you trust - cost per donor, true ROAS, and impact you can actually defend.
Our Approach
We trace every path a supporter takes, from first ad impression to one-time gift to recurring donor. Then we find the gaps where data leaks, breaks, or contradicts itself across your CRM, email, and ad platforms.
Our dev team instruments your donation forms, sets up cross-channel attribution, and connects the platforms that never talked to each other. Tracking changes ship the same day, so you are never waiting weeks to see if a fix worked.
We turn raw events into dashboards that answer the real questions: cost per donor, return on every campaign, and the lifetime value of a sustained giving relationship. One source of truth, ready for your next board deck.
Proof
For Syria Relief, clean tracking and full-funnel attribution helped us raise over $1M at 3.4x ROAS while reaching 509K people - measurement that turned ad spend into provable impact.
Common Questions
What Nonprofit teams ask us most about Data & Analytics.
We instrument your donation flow so every gift is tied back to the channel, campaign, and appeal that drove it. That lets us report true return on ad spend, cost per donor acquired, and the lifetime value of recurring givers - not just a total raised with no story behind it.
Yes. We start by mapping what you already run, then connect the platforms that are not sharing data today. Because our dev team works in-house, we adapt to your tools and ship the integration ourselves rather than handing you a list of requirements for someone else to build.
Dashboards built around the questions leadership asks: how much each campaign returned, what it costs to acquire a donor, and how giving is trending over time. Everything pulls from one reconciled source, so the numbers in your board deck match the numbers in your platforms.
A consultant hands you a strategy and a slide deck. We pair strategy with in-house execution, so the same team that designs your measurement plan also builds and ships it - tracking fixes go live the same day instead of waiting on a separate vendor.
It depends on how fragmented your current setup is, but our same-day shipping model means you see working tracking early and improvements compound from there. We prioritize the donation flow and core attribution first so you are making decisions on real data quickly.
Keep Exploring
Tell us where you want to be. We'll build the system to get you there.