3.4x ROAS on Charity Campaigns, Reaching 509K People on a Modest Budget
3.4x
ROAS on Charity Campaigns
The Challenge
What They Faced
A humanitarian nonprofit needed to maximize every pound of donor-funded marketing spend. With limited budgets and a mission that demanded both awareness and direct donations, they required a performance-driven approach that most agencies reserve for commercial partners, applied with the sensitivity and purpose their cause deserved.
- 01Extremely limited marketing budget requiring every pound to generate measurable impact
- 02Dual objectives of broad awareness reach and direct donation conversion competing for the same spend
- 03Audience fatigue in the humanitarian space making it difficult to break through with standard messaging
- 04No existing infrastructure for donor acquisition to build a sustainable pipeline beyond one-time contributions
Our Approach
Strategic Precision
Nonprofit marketing demands a different discipline. Every pound is donated, and every pound must count. We treated Syria Relief's campaigns with the same rigor we bring to commercial performance marketing, but with a deep respect for the mission behind every number. The result was a campaign architecture that turned GBP 2,445 into GBP 8,301 in donation value while reaching over half a million people and building a lead pipeline of 2,330 potential donors for future campaigns.
Architected a multi-objective campaign strategy that balanced awareness reach with direct donation conversion, maximizing both from a single budget
Deployed precision-targeted paid media campaigns that reached 509,183 people from just GBP 2,445 in total spend
Built a dedicated page growth campaign that generated 9,261 new page followers at GBP 0.01 per like, creating a compounding organic audience
Engineered a donor acquisition system that captured 2,330 potential donors at GBP 1.09 per lead, building a sustainable fundraising pipeline
The Work
Execution in Detail
This engagement encompassed full-funnel campaign strategy for a humanitarian nonprofit, precision-targeted paid media deployment, page growth campaigns, demand generation infrastructure, and donation conversion optimization, all delivered within strict budget constraints.
The Results
The Numbers Speak
$1M
Raised During Campaign
3.4x
Return on Ad Spend
509,183
People Reached
2,330
Leads Captured
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