Scaling a Multi-Location Fitness Brand with Full-Funnel Marketing
Multi
Location Brand Scaled
The Challenge
What They Faced
An established multi-location fitness brand needed to scale member acquisition and refresh their brand presence to compete in an increasingly saturated wellness market, all without disrupting operations at any existing location.
- 01Brand inconsistency across locations creating a fragmented member experience
- 02Declining social engagement and organic reach in an algorithm-driven landscape
- 03Rising cost per lead on paid channels as competitors increased ad spend
- 04Need to unify brand voice while allowing location-specific flexibility
Our Approach
Strategic Precision
Atlas Athletics didn't need a rebrand. They needed a brand evolution. We refined their visual identity to work seamlessly across the portfolio while giving each location the flexibility to speak to its local community. Combined with a data-driven paid media strategy, we turned their multi-location presence from a complexity into a competitive advantage.
Executed a complete brand refresh with an updated visual identity system and cohesive collateral across the portfolio
Designed premium brochure and print materials for consistent in-location brand experience
Overhauled social media strategy with performance-driven content calibrated for engagement and conversion
Deployed precision-targeted paid media campaigns across Meta and Google, geo-fenced to each location's catchment area
The Work
Under NDA
This engagement encompassed brand identity refinement, multi-location collateral design, social media strategy and content production, and precision-targeted paid advertising campaigns across Meta and Google platforms.
This work is covered by a client confidentiality agreement. We can't share the details, but we'd be glad to hear about what you're building.
The Outcome
Built for the Long Run
Performance details from this engagement remain confidential. If you're thinking about growth for your own brand, tell us what you're working on.