We turn the noise of Shopify, ad platforms, GA4, and email into one clear view of what drives revenue. So you can scale the channels that work and cut the ones that don't.
Campaigns Launched
Partner Brands
In-House Specialists
The Problem
Meta claims the sale. Google claims the same sale. GA4 shows a third number, and your Shopify reports show a fourth. Since the iOS privacy changes broke pixel tracking, ecommerce brands are flying blind on attribution, scaling spend on channels that look good in one platform and quietly waste budget across the funnel. Most agencies hand you a prettier dashboard built on the same broken data underneath.
Cosmo fixes the data at the source. Our analysts build server-side tracking, clean event taxonomies, and blended attribution models that reconcile your store, ad accounts, and lifecycle data into a single source of truth. The difference is our in-house dev team: when a tag breaks or a checkout event stops firing, we ship the fix the same day instead of opening a ticket and waiting two weeks while your data gaps grow.
Our Approach
We map every touchpoint from first ad click to repeat purchase, then rebuild your tracking with server-side events and consent-aware tagging. You get measurement that survives privacy changes and ad blockers, capturing the conversions your pixel quietly drops.
We pipe Shopify, your ad platforms, GA4, and email into one warehouse and apply blended attribution so every sale is counted once. No more reconciling four dashboards. You see true ROAS, contribution margin, and LTV by channel in a single view.
Numbers only matter when they change decisions. We turn the data into weekly reallocation calls, and our dev team ships landing page and tracking changes same-day so insights become live tests, not slide-deck recommendations gathering dust.
Proof
For an online land sales brand, we ran multi-state demand generation with geo-targeted landing pages, instrumenting each market so we could see exactly which states and pages drove qualified buyers and reallocate budget with confidence.
Common Questions
What Ecommerce teams ask us most about Data & Analytics.
We move you off pixel-only tracking to server-side measurement using the conversions API and first-party data, then layer a blended attribution model on top. This recaptures conversions browser tracking now drops and reconciles your ad platforms against actual Shopify revenue, so your reported ROAS matches the money in your bank account.
Yes. We build on the stack you already run, whether that's Shopify, GA4, Meta, Google, TikTok, Klaviyo, or a warehouse like BigQuery. We connect and clean what you have rather than forcing a rip-and-replace, and we document everything so your team understands every number.
Blended and platform-level ROAS, true cost per acquisition, contribution margin by channel, new versus returning customer revenue, and lifetime value cohorts. The goal is a single view that tells you where the next dollar of ad spend earns the most, not a wall of vanity metrics.
Reporting tools show you the problem. We fix it. Strategy and execution live under one roof here, so the same partner that builds your attribution model also has an in-house dev team that ships tracking and landing page changes same-day. Insights turn into live changes in hours, not weeks.
Most ecommerce brands have a working unified dashboard within the first few weeks, starting with the highest-impact tracking gaps. Attribution accuracy keeps improving as we gather first-party data, but you stop making blind spending decisions almost immediately.
Keep Exploring
Tell us where you want to be. We'll build the system to get you there.