Full-Service Digital Marketing for a Multi-Market E-commerce Brand
4
Markets Managed
The Challenge
What They Faced
A European e-commerce brand selling premium outdoor products needed to scale paid media, creative production, and web development across four international markets (UK, Denmark, Australia, Germany) while maintaining brand consistency and optimizing conversion tracking across a Magento platform.
- 01Multi-market campaign management across UK, Denmark, Australia, and Germany with localized creative and copy
- 02Conversion tracking issues on Magento with duplicate event firing and deduplication failures
- 03Need for bi-weekly ad creative production at scale across Meta platforms
- 04Product card UI and web experience optimization to improve conversion rates
Our Approach
Strategic Precision
Baser needed a partner who could operate across creative, paid media, web development, and analytics simultaneously across four international markets. We embedded across every discipline, producing localized ad creative on a bi-weekly cadence, rebuilding their conversion tracking infrastructure on Magento, and optimizing the product experience based on real user behavior. Every market got tailored attention while sharing a unified brand system.
Built market-specific Meta ad campaigns with localized creative and copy for UK, DK, AU, and DE audiences
Designed and iterated product card UI and e-commerce experience in Figma, informed by conversion data
Set up and debugged advanced conversion tracking infrastructure across Magento, fixing deduplication issues
Produced bi-weekly ad creative cycles with systematic testing and rapid iteration based on performance data
Managed social media content strategy and scheduling across all four markets
The Work
Confidential Work
This engagement encompasses paid media management across four markets, bi-weekly ad creative production, product card UI design, Magento conversion tracking setup, social media content strategy, and video content creation.
The full scope of this work is shared in strategy sessions. Book a call to see the complete case study, including designs, campaign data, and results breakdown.
The Results
Confidential Results
The performance data for this project is confidential. We share full results, including campaign metrics, cost breakdowns, and growth numbers, during consultation calls.