Full-Funnel Growth for a Direct-to-Consumer Telehealth Brand
Full
Growth System Built
The Challenge
What They Faced
A direct-to-consumer telehealth brand needed to overcome low bookings, underperforming websites, minimal social media engagement, influencer management roadblocks, and difficulty recruiting skilled clinicians.
- 01Low bookings driven by ineffective demand generation campaigns that failed to resonate with the target audience
- 02Underperforming website with bugs, poor UX, and landing pages that did not convert
- 03Minimal social media engagement with only 1,000 followers and no brand authority
- 04Influencer management roadblocks preventing authentic partnership growth
- 05Challenges recruiting skilled clinicians and counselors due to cumbersome application processes
Our Approach
Strategic Precision
We started with understanding consumer behavior: people face time constraints, specialty care is expensive, and stigma still keeps many from seeking help. Our competitor analysis revealed gaps in creative approach and market positioning. After an in-depth audit of previous campaigns, website issues, and financial performance, we rebuilt everything from the ground up. Initial testing revealed that an aggressive push strategy and an emotional-only voice did NOT work. We pivoted to paid search, improved landing pages, and iterated continuously based on data. Every piece of data counted.
Conducted deep consumer behavior analysis: time constraints, cost barriers, and stigma around seeking care as key friction points
Performed comprehensive competitor analysis covering creative, ad strategy, and market share expansion areas
Executed in-depth brand audit including previous campaigns, website bugs, customer reviews, and financial performance (CLV, ROI, ROAS)
Rebuilt brand from the ground up: new guidelines, logo, color palette, typography, and collateral
Revamped the entire website with every moving part analyzed and rebuilt for seamless experience
Set up advanced analytics tracking every click and conversion for real-time insights
Deployed social media growth strategy that took the brand from 1,000 to 35,000+ followers
Launched strategic paid search campaigns achieving sub-dollar CPC and highly efficient acquisition costs
Built user-friendly clinician recruitment forms reducing hiring time by 40%
The Work
Under NDA
This engagement encompassed a full website redesign, complete brand development, advanced analytics infrastructure, social media growth strategy, paid search campaign management, clinician recruitment system design, and investor pitch materials that supported a successful funding round.
This work is covered by a client confidentiality agreement. We can't share the details, but we'd be glad to hear about what you're building.
The Outcome
Built for the Long Run
Performance details from this engagement remain confidential. If you're thinking about growth for your own brand, tell us what you're working on.