4.2M Reach and 67% Lower CPL for the Nation's Leading Auto Transport Brand
4.2M
Audience Reached
The Challenge
What They Faced
A national auto transport company with a strong offline reputation needed to translate that brand equity into digital demand generation. Despite operating in a high-intent vertical, their paid media campaigns were underperforming with inflated cost per lead, limited social engagement, and search campaigns that left conversion value on the table.
- 01Cost per lead on precision-targeted paid media sat at $16.96, well above sustainable acquisition thresholds
- 02Social channels generated minimal engagement with virtually no measurable link traffic or audience interaction
- 03Search campaigns were converting but at $2.51 per conversion, with significant room for efficiency gains
- 04No cohesive content strategy to build organic reach and reduce long-term reliance on paid spend
Our Approach
Strategic Precision
A-1 Auto Transport had the brand. They needed the digital infrastructure to match. We rebuilt their entire paid media architecture from the ground up, deploying AI-optimized lead campaigns on Meta that drove cost per lead from $16.96 down to $5.61. On the social side, we transformed dormant channels into active growth engines, pushing Facebook reach past 4.2 million and driving 45,800 link clicks. On Google, we restructured campaigns to deliver 14% more conversions while cutting spend by 25%. Every dollar worked harder.
Deployed a full-funnel paid media strategy across Meta and Google, calibrated for lead volume and cost efficiency simultaneously
Engineered AI-optimized lead campaigns that systematically tested audiences, creatives, and bidding strategies to compress cost per lead
Built a content-driven social growth engine across Facebook and Instagram, turning passive followers into engaged brand advocates
Restructured paid search campaigns with surgical budget reallocation, reducing cost per conversion while increasing total conversion volume
Implemented granular analytics and attribution tracking to identify the highest-performing channels and scale spend accordingly
The Work
Execution in Detail
This engagement encompassed precision-targeted paid media strategy across Meta and Google, AI-optimized demand generation campaigns, social media content strategy and growth management, search campaign restructuring, and performance analytics infrastructure.
The Results
The Numbers Speak
4.2M
Audience Reached
$3.79
Cost Per Lead
9,090
Conversions Generated
67%
CPL Reduction
“The quality of leads is great, and the CPL is awesome as well. Great work on the social media, as well as the ads.”
Joe Webster
Partner, A-1 Auto Transport
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