New York holds the densest nonprofit sector in the country, which means your cause is fighting tens of thousands of other organizations for the same donor attention. We build performance marketing that gets your mission in front of NYC donors and turns that attention into recurring gifts.
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Nonprofit · New York, NY
Few markets are harder to advertise in than New York. CPMs in the NYC metro run far above the national average, the donor inbox is crowded year-round, and giving spikes hard around Giving Tuesday and the December 31 deadline before going quiet. Most nonprofits here either hand acquisition to a freelancer who cannot keep pace, or split strategy, creative, and a developer across three vendors who never talk to each other. The result is wasted spend and campaigns that miss the two windows that actually matter.
Cosmo runs strategy and execution under one roof, so your campaign, landing page, and donation flow are built by the same team and shipped the same day. We plan around the New York giving calendar, write creative that earns attention in an expensive feed, and track every dollar from first impression to completed gift. You see exactly what each donor cost and what they gave, not a vanity report. That is how a nonprofit competes in the most saturated donor market in America without lighting the budget on fire.
Our Approach
We start with your mission, your average gift, and your cost to acquire a donor, then build a plan around the moments New York donors actually give: year-end, Giving Tuesday, and cause-specific peaks. No generic always-on spend that drains your budget in the slow months.
Strategy, creative, and our dev team sit together, so a new ad set, a rebuilt donation page, or a fresh landing page goes live the day it is approved. No waiting weeks on an outside developer while a campaign window closes.
We measure each campaign from first impression to completed donation, with full attribution on what a donor cost and what they gave. We cut what underperforms and scale what works, so your acquisition cost drops as the campaign matures.
Proof
For Syria Relief, we raised over $1M at 3.4x ROAS and reached 509K people, proof that performance marketing can move real money for a cause at scale.
Common Questions
What New York Nonprofit teams ask us most.
Yes. Cosmo is headquartered in Austin and serves nonprofits across New York and the rest of the country. We know the NYC donor market, its high ad costs, and its giving calendar, and we run your campaigns remotely with the same hands-on team you would get from a local shop, without local-agency overhead.
Organizations soliciting in New York register with the Charities Bureau and file annually with the state Attorney General. We are not your legal or filing counsel, but our donation pages and campaigns are built to align with your registered status and disclosure requirements so your fundraising stays clean while it scales.
Earlier than most expect. The bulk of New York giving lands between Giving Tuesday and December 31, but acquisition costs spike during that crush. We build and warm your audiences in the fall so you reach donors before the bidding war and capture the year-end surge at a lower cost per gift.
Traditional fundraising leans on events, mail, and major gifts. Performance marketing puts your cause in front of new donors at scale and measures every dollar from impression to gift. For Syria Relief, that approach raised over $1M at 3.4x ROAS while reaching 509K people.
It depends on your goals, ad budget, and the scope of work, from a single year-end campaign to ongoing donor acquisition. We scope each engagement to your mission and your numbers, then show you the projected cost per donor before you commit. Let's talk and we will put real figures in front of you.
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Tell us where you want to be. We'll build the system to get you there.