Scaling an 8-Location Fitness Brand with Full-Funnel Marketing
8
Locations Managed
The Challenge
What They Faced
An established fitness brand operating across 8 locations needed to scale member acquisition and refresh their brand presence to compete in an increasingly saturated wellness market, all without disrupting operations at any existing location.
- 01Brand inconsistency across 8 locations creating a fragmented member experience
- 02Declining social engagement and organic reach in an algorithm-driven landscape
- 03Rising cost per lead on paid channels as competitors increased ad spend
- 04Need to unify brand voice while allowing location-specific flexibility
Our Approach
Strategic Precision
Evolve Strength didn't need a rebrand. They needed a brand evolution. We refined their visual identity to work seamlessly across 8 locations while giving each location the flexibility to speak to its local community. Combined with a data-driven paid media strategy, we turned their multi-location presence from a complexity into a competitive advantage.
Executed a complete brand refresh with an updated visual identity system and cohesive collateral across all 8 locations
Designed premium brochure and print materials for consistent in-location brand experience
Overhauled social media strategy with performance-driven content calibrated for engagement and conversion
Deployed precision-targeted paid media campaigns across Meta and Google, geo-fenced to each location's catchment area
The Work
Confidential Work
This engagement encompassed brand identity refinement, multi-location collateral design, social media strategy and content production, and precision-targeted paid advertising campaigns across Meta and Google platforms.
The full scope of this work is shared in strategy sessions. Book a call to see the complete case study, including designs, campaign data, and results breakdown.
The Results
Confidential Results
The performance data for this project is confidential. We share full results, including campaign metrics, cost breakdowns, and growth numbers, during consultation calls.