How We Helped a Telehealth Brand Book 700+ Appointments Per Month and 10x Revenue
10x
Revenue Growth ($25K to $250K/mo)
The Challenge
What They Faced
A direct-to-consumer telehealth brand providing mental health services needed to overcome low bookings, underperforming websites, minimal social media engagement, influencer management roadblocks, and difficulty recruiting skilled clinicians and counselors.
- 01Low bookings driven by ineffective demand generation campaigns that failed to resonate with the target audience
- 02Underperforming website with bugs, poor UX, and landing pages that did not convert
- 03Minimal social media engagement with only 1,000 followers and no brand authority
- 04Influencer management roadblocks preventing authentic partnership growth
- 05Challenges recruiting skilled clinicians and counselors due to cumbersome application processes
Our Approach
Strategic Precision
We started with understanding consumer behavior: people face time constraints, therapy is expensive, and mental health carries stigma. Our competitor analysis revealed gaps in creative approach and market positioning. After an in-depth audit of previous campaigns, website issues, and financial performance, we rebuilt everything from the ground up. Initial testing revealed that an aggressive push strategy, emotional-only voice, and limiting to one gender did NOT work. We pivoted to paid search, improved landing pages, and iterated continuously based on data. Every piece of data counted.
Conducted deep consumer behavior analysis: time constraints, therapy cost barriers, and mental health stigma as key friction points
Performed comprehensive competitor analysis covering creative, ad strategy, and market share expansion areas
Executed in-depth brand audit including previous campaigns, website bugs, customer reviews, and financial performance (CLV, ROI, ROAS)
Rebuilt brand from the ground up: new guidelines, logo, color palette, typography, and collateral
Revamped the entire website with every moving part analyzed and rebuilt for seamless experience
Set up advanced analytics tracking every click and conversion for real-time insights
Deployed social media growth strategy that took the brand from 1,000 to 35,000+ followers
Launched strategic paid search campaigns achieving CPC under $1 and $15-20 CAC
Built user-friendly clinician recruitment forms reducing hiring time by 40%
The Work
Confidential Work
This engagement encompassed a full website redesign, complete brand development, advanced analytics infrastructure, social media growth strategy, paid search campaign management, clinician recruitment system design, and investor pitch materials that helped secure a $2M grant.
The full scope of this work is shared in strategy sessions. Book a call to see the complete case study, including designs, campaign data, and results breakdown.
The Results
Confidential Results
The performance data for this project is confidential. We share full results, including campaign metrics, cost breakdowns, and growth numbers, during consultation calls.