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Syria Relief: Redesigning brand identity, website, and donation system for increased engagement
Syria Relief is a humanitarian organization providing crucial aid to vulnerable communities in Syria. Our role was to create a cohesive digital platform, elevate their brand presence, and implement a robust marketing strategy. The project included designing a user-friendly website, enhancing donation workflows, and ensuring the branding communicated trust and urgency, vital for an organization operating in humanitarian relief.
Syria Relief required a digital presence that reflected their mission and encouraged action. The challenge was to develop a brand that conveyed both compassion and urgency, while building a website that optimized donation processes and attracted support. We also needed to implement a strategic marketing plan to enhance visibility and engagement.
We revamped Syria Relief’s brand identity by focusing on bold, empathetic visuals that align with their humanitarian mission. The website was redesigned with an intuitive user interface, streamlining the donation process and making it easier for supporters to engage. A comprehensive digital marketing strategy was developed to target donors, volunteers, and global supporters, driving engagement through social media, email campaigns, and content marketing.
We successfully delivered a cohesive brand identity and a highly functional website, leading to increased user engagement. The new donation system was optimized for simplicity, resulting in a smoother user experience. The marketing campaigns drove higher traffic, expanded awareness, and fostered stronger connections with both local and global supporters.
"We highly recommend this Agency. Very professional and very instrumental in advising us on the best approach to our project. We will certainly work with them again in the near future."
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