Creating a playful brand identity and engaging website for Froyo Magic

About

Froyo Magic is a fresh and fun frozen yogurt and juice brand that caters to a health-conscious market. Our goal was to develop a playful and inviting brand identity, paired with a user-friendly website design that engages customers and encourages exploration of their product range. The brand needed to reflect the fun, vibrant nature of their offerings while appealing to a broad audience focused on healthy choices.

Year
2023
Duration
10 Weeks
Type
Branding
Client
Froyo

Froyo Magic required a brand identity that would stand out in the competitive health and wellness market. The challenge was to create a visually exciting and cohesive brand that could communicate both the playful essence of frozen yogurt and the health-conscious nature of their juice offerings. Additionally, their website needed to be engaging, easy to navigate, and optimized for showcasing their diverse product range.

We crafted a bright and playful brand identity that captures the spirit of Froyo Magic’s fun and health-focused offerings. By using bold colors, friendly typography, and whimsical design elements, we established a brand that resonates with their audience. For the website, we developed a clean and intuitive UI/UX design that highlights the variety of products, encourages customer engagement, and supports easy navigation across devices.

We delivered a playful and cohesive brand identity along with a user-friendly website for Froyo Magic. The design effectively showcases their products and aligns with their vibrant brand, creating a consistent customer experience both online and in-store.

"We highly recommend this Agency. Very professional and very instrumental in advising us on the best approach to our project. We will certainly work with them again in the near future."

Denise Richardson
Sprint Intl Express