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CRE8IVE: Redefining User Engagement with a Dynamic Website Redesign
CRE8IVE is a leading communication, digital, and creative agency offering a wide range of services, including video production, animation, illustration, branding strategies, UI/UX design, SEO/SEM, and communication solutions. Known for their innovative approach, they have successfully completed projects across industries, working with clients such as the University of Canberra, ICON Water, and ACT Fire and Rescue Recruitment Campaign.
CRE8IVE sought to revamp their outdated website to improve user engagement and better reflect their brand ethos. The existing site lacked coherence and failed to showcase their diverse services and portfolio in a visually appealing way. The challenge was to design a modern platform that aligned with their dynamic personality, enabling potential clients to easily navigate through their services and past work.
Cosmo designed and developed a new website for CRE8IVE with a clear information architecture that included dedicated sections like Services, Work, Team, and Careers to enhance user navigation. The new design used a gallery-style layout to showcase CRE8IVE’s portfolio by industry or type, complemented by colorful, interactive icons that revealed details upon interaction. The Services page detailed their offerings in Strategy, Branding, Communications, and Technology, while the Team page introduced employee profiles with interactive elements to foster familiarity with potential clients. Additionally, the website highlighted CRE8IVE’s community service efforts, incorporated a Careers section for recruitment, and provided a Contact page for inquiries, creating a visually appealing, functional, and user-centric platform that aligned with their brand ethos.
The redesigned website successfully showcases CRE8IVE’s extensive range of services and past projects in a modern, visually compelling format. Improved navigation and a refined user experience have increased client engagement, aligning the platform with CRE8IVE’s brand identity and making it more appealing to both potential clients and future collaborators.
"We highly recommend this Agency. Very professional and very instrumental in advising us on the best approach to our project. We will certainly work with them again in the near future."
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